BOB Introduces Innovative Enhancements with 2011 Stroller Line
Fresh Look and Value-Added Features Heighten “BOB Experience”
BOB, a leading manufacturer of strollers and stroller accessories that allow active parents to take their little ones anywhere life takes them, introduces significant enhancements with its 2011 stroller line. Boasting a contemporary new look, fresh fabrics and colors and re-engineered, more robust and easy-to-use features, the improved stroller fleet offers increased product value while maintaining the impeccable standards of quality and performance for which the Boise, ID-based brand is beloved.
To kick off the enhanced 2011 line, BOB will be giving Facebook fans a chance to WIN a new stroller of their choice beginning February 1, 2011. More details can be found on the BOB Facebook fan page.
Product enhancements will span the entire family of BOB strollers, which include the Revolution SE (Sport Experience); Revolution CE (City Experience); Sport Utility Stroller; Ironman*; and Stroller Strides Stroller**. All 2011 models will still feature BOB’s reliable, lightweight welded frame construction and sleek, streamlined design, but will also offer an updated, modern look.
CONTEMPORARY NEW LOOK
In addition to fresh fabrics that pop with bold new shades, including plum, orange, red, navy, yellow, blue and black, improvements have also been made to the function and appearance of the stroller canopy, select storage areas and more.
MORE ROBUST SUSPENSION
A trademark of BOB brand, the state-of-the-art, adjustable suspension system built into every stroller now offers increased strength and reliability, promising an exceptionally smooth ride.
EASIER FOLD-LOCK MECHANISM
Retaining BOB’s reliable two-step fold, the 2011 strollers offer easier, more intuitive access to the wrist strap, which plays the secondary role keeping the stroller locked in place when folded.
INTEGRATED ACCESSORY ADAPTER
All BOB strollers will now come equipped with an integrated accessory adapter, providing quick and easy installation of the popular Infant Car Seat Adapter- which mates with top-selling infant car seats to allow infants to ride in the stroller- and Snack Tray, a convenient space for sippy cups, snacks and more (sold separately).
IMPROVED SEAT AND SAFETY HARNESS
Little passengers will find increased comfort during strolls, due to an ultra-supportive redesigned seat back featuring heat-press technology and a more adjustable five-point safety harness that provides an optimal, secure fit.
The new BOB stroller line will be available at retailers nationwide in February 2011. In addition to the enhancements to the stroller line, BOB will also launch a new website at www.bobgear.com, offering a host of new user-friendly features for consumers and dealers, as well as a dynamic national advertising campaign.
(Boise, ID- February 1, 2011-This information was sent to me to post. These are not my words, however I do think the BOB stroller is an amazing looking stroller!)
*Official product of Ironman Triathlon. Ironman is a registered trademark of World Triathlon Corporation, used by permission.
**Official product of Stroller Strides. Stroller Strides is a registered trademark of Stroller Strides, LLC., used by permission.
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